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Marketing Communications Manager


Description

As a marketing communications manager you will report to the marketing manager and be responsible for planning and executing marketing campaigns to both new and existing customers, with a focus on lead generation, cross-selling and enhancing brand awareness. The Marketing Communications Manager has overall responsibility for creating and developing the marketing initiatives and enhanced product offerings for VoiceMailTel in the North America. The position will be located in Toronto. Primary responsibilities include understanding of market and customer requirements, as well as VoiceMailTel's strategic objectives, in order to build high-value programs for lead generation, customer satisfaction, partner collaboration, and influence consumers through strategic placement and marketing.

Planning & Execution

Working within a dynamic team you will initiate and deliver campaigns that drive business growth. Using the full marketing communications mix, you will be an excellent project manager, a creative thinker and motivated by delivering against targets. Plan, evaluate and direct activities necessary to meet current and future product launch requirements, like Toll Free numbers, IVR, hosted PBX, VoIP services, etc. You will have experience in online marketing which will include email campaigns, online advertising, website development and analysis of online traffic. You will liaise with various internal teams and agencies to deliver marketing programmes on time and to budget. You will create and implement advertising and PR campaigns that will increase brand awareness and word of mouth referrals. You will be responsible for planning and delivering regular e-newsletters to existing and potential customers. You will be in charge of the marketing budget on a day to day basis.

Communications, Sales & MarketingSupport
  • Coordinate, communicate, and manage product requirements with marketing departments within VoiceMailTel
  • Conduct market research to current and prospective customers and partners on potential for new VoiceMailTel services and required features of these services.
  • Work with internal resources to position product in America, create product and ensure that marketing goals are in line with overall VoiceMailTel direction.
Requirements
  • Must have related experience (3-5 years) in a marketing role, preferably in consumer and telecommunications marketing
  • Experience in our product like Toll free number, IVR, hosted PBX, VoIP services
  • IT lead generation campaign experience (ideal).
  • A solid understanding of how a brand can stimulate business growth.
  • Project management experience.
  • Strong influencing and interpersonal experience.
  • Ability to work collaboratively with sales, professional services, product development.
  • Strong communication skills - both written and oral.
  • High levels of creativity and ability to 'think outside the box'.
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